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Shop the aNu Way

Curated by Dr. Watkins and backed by science, everything in our shop is handpicked to help you glow brighter, feel stronger, and live more vibrantly—inside and out. Explore skin care, supplements, wellness favorites, and a little something for gifting, too.

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Dr. Watkins’ Preferred Products

Tried, Tested & Totally Trusted

These are Dr. Watkins’ go-to picks—the products she uses herself and recommends daily. Browse affiliate favorites and special savings.

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Shop Dr. Watkins’ Picks

Anti-Aging

Post-Procedure

Eyes & Lashes

Skincare

Hair

Supplements

Moisturizer

Sunscreen

Lips

Skincare Kits

Cleansers & Scrubs

Top Sellers

Skin Medica

Medical Grade Skincare

Only the good stuff: clinical formulas that nourish, correct, and protect your skin—all personally vetted by Dr. Watkins.

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Medical Grade Supplements

From hormone balance to gut health, these physician-approved supplements help support the systems that keep you feeling your best.

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